Leave Your Mark by Aliza Licht, a book review
Social media it-girl Aliza Licht shares the secrets to success in her first book, Leave Your Mark: Land your dream job. Kill it in your career. Rock social media. Licht may be the SVP of global communications for Donna Karan International, but this page-turner reveals how to successfully brand yourself regardless of the industry you work in. Aliza breaks down the fundamentals to not only scoring your dream job but also more importantly keeping it. She uses her personal experiences to highlight the dos and don’ts of building your personal brand (the way you interact with others).
Aliza began college pursuing medicine until an internship led her to the discovery that she did not want to follow that path. We all know this is a familiar, horrifying experience for many college students in their formative years. Exhibit A: I started college absolutely positive that I wanted to study nutrition and ended up graduating with a degree in English. That’s what college is for, right? With much trepidation, Aliza changed course and sought a career in the world of fashion.
Aliza shares with readers the struggles and successes that she experienced during her journey to making it big. The book is carefully crafted to break down the steps to building a successful brand and ultimately boosting your career. In part one, she covers landing the job. Starting with how to narrow in on your passion, writing a cover letter and resume (let’s face it, we’ve all made those CV mistakes), to making an impression on employers that lead to lasting connections in the field. Once you’ve landed the dream job, keeping it is key. Aliza shares with us how to make the most of your career, when to seek promotions or how to know when it’s time to move onward and upward in part two of the book. Aliza also touches upon the importance of understanding social media and proper etiquette in the third section. Because, when “U like write like U R texting your BFF, u wont get dat job.” Part four covers building your personal brand. Aliza places the foundation for readers to build up and improve their personal brand and what to do once you’ve made it.
Having interned at a major print magazine in college and spent several years post-grad in marketing, I was able to relate to many of Aliza’s experiences. Probably more of the classic mistakes or should I say “lessons learned” more than anything. Her advice has challenged me to take a closer look at what I am doing to brand myself on a daily basis. Even though I have a great job as a content developer, I am responsible for staying relevant and informed. Being in a client-facing role, I am constantly making connections. Leave Your Mark offered valuable insights on how to extend those interactions beyond a client dinner. Connections are key! The book was also a welcomed reminder that people actually enjoy helping other people. This is certainly a concept that we lose sight of all too often. And Aliza Licht is one of those people. She debunks corporate myths and handed the world a bible to follow when building a personal brand.
So whether you are just starting your career, looking for a career change, or maybe a parent seeking to return to work, Leave Your Mark gives you the tools you need to build your personal brand and get out there. In the ever-evolving competitive job market, a personal brand is an important step in turning heads and getting noticed. Leave Your Mark is a roadmap for navigating your way to a successful career. You will walk away with a better understanding of yourself and inspiration for building your brand.
Publisher’s Synopsis: LEAVE YOUR MARK isn’t an advice book — it’s a mentorship in 288 pages.
Aliza Licht-global fashion communications executive, AKA fashion’s favorite ‘PR girl’ and former Twitter phenomenon-is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets.
Title: Leave Your Mark: Land your dream Job. Kill it in your career. Rock social media.
Author: Aliza Licht
Publisher: Grand Central Publishing
Publication Date: May 5, 2015
Format: Hardcover, eBook
For ages: 18+
Images via Grand Central Publishing. Author photo by Gerardo Somoza.